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| Usher Raymond |
MComm,
Nigeria’s leading entertainment and value added service provider and Sony Music
Entertainment Africa, have announced a historic partnership with each other
that will officially bring Usher Raymond’s hot new album - 'LOOKING 4 MYSELF' to
Nigerian music fans.
Speaking
in Lagos early this week, MComm CEO, Chidi Okeke, said “This is a landmark
partnership, with Nigeria being the first West African country to have an
official international release from a Grammy winning American artist. We
believe this will form a foundation for potential future strategic alliances with
Sony Music. The album will be available nationwide from Monday, June 29 as part
of an official release, in Compact Disc (CD) form. 'LOOKING 4 MYSELF' will be
sold in major cities like Lagos, Abuja, Port- Harcourt, Enugu, Ibadan, and will
be available at designated album stores and retail outlets nationwide.”
"Music
has and will always be the international medium of communication and MComm is
all about delivering the very best of music, local and international, to music
fans on our shores. There are also a number of exciting partnerships in the
pipeline between MComm and other brands which are geared towards connecting
Nigerians with their favourite music brands from everywhere in the world”, he
adds.
Highly
prolific artist, Usher Raymond has been a music industry icon for many years,
garnering numerous awards for his soulful ballads, heartfelt lyrics and pulsating
dance steps, he continues to evolve, pushing boundaries, breaking stereotypes
and creating the kind of popular music that millions of his fans all over the
world know him for. In his words, his seventh studio album, 'LOOKING 4 bMYSELF'
is "a record that really gives people an experience.”
On the
album, the seven-time Grammy winner takes bold steps into unexpected musical
territory. Assuming the most active role of his career as a songwriter, and
working with a wide range of producers and collaborators—including Diplo,
Swedish House Mafia, Max Martin, Will.I.Am, and Luke Steele — one of the
best-selling musical artists in history has blended electro-dance beats with
his signature, era-defining R&B, pop, and hip-hop sounds to create a style that
goes beyond any defined category.
Chidi
Okeke is a leading industry expert in mobile technology and music content distribution.
He is an engineer with over 11 years-experience in African GSM operations, with
a specialization in wireless application services. Prior to MComm, Chidi was at
several times Managing Director of MTech Ghana, Ivory Coast, and he was
responsible for the first Pan-African Roll out of Value Added Services from a
Nigerian provider. He left MTech as the Group M.D, to set up MComm and has
successfully positioned the company as the leading provider in West African and
North American Market.
Median
Mobile Media Communications (MCOMM) is a value added service provider offering
varying forms of content (Music, Pictures, etc) to network operators in Africa.
MComm has rights to distribute mobile music and content for several leading artists in Nigeria and Africa,
and acts as liaison, content aggregator and business advisor for a select group
of artists, network operators and international distribution companies. The
company is firmly positioned as the leading provider of exclusive music
content, music business advisory, and critical virtual infrastructure to
support artists, networks and brands across the mobile space.
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