MComm, Nigeria’s leading entertainment and value added service provider and Sony Music Entertainment Africa, have announced a historic partnership with each other that will officially bring Usher Raymond’s hot new album - 'LOOKING 4 MYSELF' to Nigerian music fans.
Speaking in Lagos early this week, MComm CEO, Chidi Okeke, said “This is a landmark partnership, with Nigeria being the first West African country to have an official international release from a Grammy winning American artist. We believe this will form a foundation for potential future strategic alliances with Sony Music. The album will be available nationwide from Monday, June 29 as part of an official release, in Compact Disc (CD) form. 'LOOKING 4 MYSELF' will be sold in major cities like Lagos, Abuja, Port- Harcourt, Enugu, Ibadan, and will be available at designated album stores and retail outlets nationwide.”
"Music has and will always be the international medium of communication and MComm is all about delivering the very best of music, local and international, to music fans on our shores. There are also a number of exciting partnerships in the pipeline between MComm and other brands which are geared towards connecting Nigerians with their favourite music brands from everywhere in the world”, he adds.
Highly prolific artist, Usher Raymond has been a music industry icon for many years, garnering numerous awards for his soulful ballads, heartfelt lyrics and pulsating dance steps, he continues to evolve, pushing boundaries, breaking stereotypes and creating the kind of popular music that millions of his fans all over the world know him for. In his words, his seventh studio album, 'LOOKING 4 bMYSELF' is "a record that really gives people an experience.”
On the album, the seven-time Grammy winner takes bold steps into unexpected musical territory. Assuming the most active role of his career as a songwriter, and working with a wide range of producers and collaborators—including Diplo, Swedish House Mafia, Max Martin, Will.I.Am, and Luke Steele — one of the best-selling musical artists in history has blended electro-dance beats with his signature, era-defining R&B, pop, and hip-hop sounds to create a style that goes beyond any defined category.
Chidi Okeke is a leading industry expert in mobile technology and music content distribution. He is an engineer with over 11 years-experience in African GSM operations, with a specialization in wireless application services. Prior to MComm, Chidi was at several times Managing Director of MTech Ghana, Ivory Coast, and he was responsible for the first Pan-African Roll out of Value Added Services from a Nigerian provider. He left MTech as the Group M.D, to set up MComm and has successfully positioned the company as the leading provider in West African and North American Market.
Median Mobile Media Communications (MCOMM) is a value added service provider offering varying forms of content (Music, Pictures, etc) to network operators in Africa. MComm has rights to distribute mobile music and content for several leading artists in Nigeria and Africa, and acts as liaison, content aggregator and business advisor for a select group of artists, network operators and international distribution companies. The company is firmly positioned as the leading provider of exclusive music content, music business advisory, and critical virtual infrastructure to support artists, networks and brands across the mobile space.